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Filmfolk: 0% → 81% Citation Rate in 90 Days
The Problem
Filmfolk is a premium corporate video production agency in London. Strong SEO (ranking #1–3), strong brand. But when buyers asked AI for recommendations, Filmfolk didn't exist.
- → Starting point: 0% citation rate across all 4 models
- → Root cause: No structured Brand Memory in AI retrieval paths
- → Stakes: 40% of B2B buyers now use AI in vendor research
What We Did
- 01 MAP Discovered 63 buyer prompts
- 02 BUILD Brand Memory: 42 entity assertions, 12 citation anchors
- 03 WEIGHT Scored signals, identified 14 high-impact anchors
- 04 REINFORCE Deployed across ChatGPT, Claude, Perplexity, Gemini
- 05 MEASURE Citation Delta tracking at 30/60/90 days
The Results
| Model | Day 0 | Day 30 | Day 60 | Day 90 | Δ |
|---|---|---|---|---|---|
| ChatGPT | 0% | 42% | 71% | 84% | +84pp |
| Perplexity | 0% | 38% | 67% | 86% | +86pp |
| Claude | 0% | 31% | 59% | 78% | +78pp |
| Gemini | 0% | 28% | 52% | 76% | +76pp |
Overall: 0% → 81% Citation Rate. 51 of 63 prompts citing the brand.
"The audit was genuinely eye-opening and the implementation was clean and professional. We went from being completely absent in AI recommendations to being the first brand named."
— Andrew Cussens, Founder, Filmfolk — London
Clients We've Worked With
Filmfolk
Video Production · London, UK
Premium corporate video agency. Went from 0% to 81% citation rate across 4 AI models in 90 days. Now cited in 51 of 63 buyer prompts.
81% citation rateMaslife
Health & Wellness · Istanbul, TR
Health-tech brand building Brand Memory for AI visibility in the wellness and lifestyle category across multiple markets.
Active engagementVoice Crafters
Voice Over Services · Global
Global voice-over platform engineering entity signals for AI retrieval in the creative services category.
Active engagementAI Edge UK
AI Consulting · London, UK
AI consultancy building structured Brand Memory to establish authority in the competitive AI services landscape.
Active engagementFaselis Inc
B2B SaaS · US
B2B SaaS company deploying Adaptive RAG methodology for cross-model brand visibility and citation engineering.
Active engagementBenoplast
Manufacturing · Istanbul, TR
Industrial manufacturer building AI presence through structured entity data and Brand Memory construction.
Active engagementUbiquity Energy
Energy · UK
Energy sector company engineering AI visibility for B2B procurement and enterprise decision-maker prompts.
Active engagementWhat Clients Say
"Before RAG Signal, we were invisible in AI. Three months later, we're the cited answer in over 80% of relevant prompts. Not ranked — cited."
Filmfolk Team
London, UK
"The Citation Delta Report alone is worth it. Binary data: cited or not cited. No SEO guesswork. We now know exactly where we stand across every model."
VP Marketing, B2B Fintech
EU
"Three months. Four models. 78% citation rate. Our competitors are still optimizing meta descriptions. The competitive gap this creates is enormous."
Founder, Legal Tech
US
"The MAP phase alone discovered 59 prompts we weren't thinking about. That's where the buyers are. That's the pipeline we didn't know we were missing."
Head of Growth, E-commerce
DE
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