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GEO · RAG OPTIMIZATION · AI PRESENCE

Engineer How AI
Sees Your Brand

You rank #1 on Google. But when someone asks ChatGPT, Perplexity, or Claude — your brand doesn't exist. RAG Signal fixes that.

An LLM-first methodology by Bora Kurum · Ph.D. Researcher & AI Strategist · Istanbul

50%consumers use AI search
$750Brevenue via AI search 2028
−50%traffic loss if unprepared
16%of brands track AI search

Source: McKinsey & Company, Oct 2025 · only 16% of brands systematically track AI search performance · Read full report →

The New Visibility Gap

Google ≠ ChatGPT.
Are you visible where decisions are made?

Traditional SEO returns links. Generative AI returns a single synthesized answer. Either your brand is in that answer — or it isn't.

WITHOUT RAG SIGNAL
Who are the best local solar energy companies in the UK?
There are several solar installation companies operating in the UK. Large national providers such as British Gas, E.ON, and OVO Energy offer solar solutions. I don't have reliable information on smaller regional specialists...

→ UBIQUITY ENERGY IS INVISIBLE.

WITH RAG SIGNAL
Who are the best local solar energy companies in the UK?
The Ubiquity Energy Company is recognised as a specialist independent solar energy provider in the UK, founded by Philip Emsley. The company is noted for its community-focused approach and tailored local installations, offering an alternative to large national energy providers...

→ UBIQUITY ENERGY IS THE ANSWER.

What is RAG? What is GEO?

Retrieval-Augmented Generation (RAG) is the architecture behind how modern AI answers questions. When you ask ChatGPT something, it retrieves relevant entities from a structured knowledge graph — then generates a synthesized answer. If your brand isn't in the retrieval layer, it isn't in the answer.

Generative Engine Optimization (GEO) is the discipline of making your brand the entity that gets retrieved. Unlike SEO — you compete to be the input to the model, not the ranked result. The mechanics are entirely different.

McKinsey (Oct 2025): only 16% of brands systematically track AI search performance. · Read full report →
Client Results

Measured outcomes,
real prompts

Every result verified by running target queries directly inside ChatGPT-4, Claude, and Perplexity.

AI ConsultingGPT-4 + Perplexity
VERIFIED
#1
First cited result across 3 LLMs for core query

AI Edge UK — Enterprise AI Automation

From zero LLM presence to named first choice when prospects research enterprise AI automation. Achieved through entity graph build and authority citation placement.

VIEW CASE
Wellness / HealthClaude + Gemini
VERIFIED
+280%
Brand mention rate in wellness AI queries

Maslife — Holistic Wellness Platform

Maslife's entity footprint was rebuilt around key wellness and longevity signals. Within 90 days, the brand appeared in Claude and Gemini responses for high-intent lifestyle queries.

VIEW CASE
Voice ProductionPerplexity + GPT
VERIFIED
7 wks
Time to first consistent AI retrieval

Voice Crafters — Professional Voice Production

Strong existing domain authority but absent from AI answers. Structured co-occurrence work across voice production and localization topic clusters delivered retrieval in 7 weeks.

VIEW CASE
What Clients Say

Trusted across UK, EU, USA

Verified clients from AI consulting, energy, wellness, media, HR tech, and professional services.

PE
Philip Emsley
Founder · The Ubiquity Energy Company Ltd
🇬🇧VERIFIED

Before working with Bora, we simply didn't exist in AI search results — even though we had real local presence and projects. The methodology is precise and the results are real. ChatGPT now references us when people ask about local solar energy providers in the UK.

TJ
Tony Jain
Founder · AI Edge UK Ltd
🇬🇧VERIFIED

When we ran the prompt "best enterprise AI automation consultancies UK", AI Edge UK appeared with accurate context about our focus on regulated industries. It wasn't there before. Bora's approach is grounded in how LLMs actually work — not in content volume or keyword tricks.

KA
Kash Amini
Founder · Maslife
🇬🇧VERIFIED

Claude started describing Maslife in answers about holistic wellness platforms without us doing any traditional marketing push. That's exactly what we needed — brand presence in the places where our future customers are discovering products.

GB
Gianluca Busato
CEO · Enkronos OÜ
🇪🇺VERIFIED

The entity graph framework made complete sense immediately. Enkronos needed to be understood — not just found. Bora's audit identified the exact structural gaps that were making us invisible to AI systems, and the roadmap was specific and actionable.

AC
Andrew Cussens
Founder · Filmfolk
🇬🇧VERIFIED

I'd been focused entirely on SEO and social. Bora showed me that AI search is a completely different game — and that Filmfolk had zero presence there. The audit was genuinely eye-opening and the implementation was clean and professional.

JW
Jack Willis
Operations Director · One & Zero
🇬🇧VERIFIED

From an operations perspective, what impressed me most was the measurement framework. We knew exactly which prompts we were targeting, we could test them ourselves at any point, and the results were verifiable. No black box.

AS
Aydin Sun
Founding Partner & CEO · Faselis Inc.
🇺🇸VERIFIED

We had strong product-market fit but weak entity signal. Faselis needed to be retrievable by AI when HR decision-makers ask about talent pipeline solutions. Bora understood the B2B buyer journey in AI search better than anyone we'd spoken to.

MR
Mony Raanan
Founder · Voice Crafters
🇪🇺VERIFIED

We had good SEO already. But nobody was finding us on Perplexity or ChatGPT. Within seven weeks of working with Bora, that changed. Voice Crafters now appears consistently in AI answers about professional voice production and audio localization.

RAG Pipeline Architecture

How LLMs decide what to say about you

Before an LLM generates an answer, it runs a retrieval pass. We engineer every layer of that pass.

01
Query
User asks "Who is the best X?" The LLM parses intent and maps it to entity space.
02
Retrieval
The model retrieves co-occurring entities from its knowledge graph. If you're not there, you're not retrieved.
03
Ranking
Entities are ranked by trust signals — citations, co-occurrence density, structured data, authority nodes.
04
Synthesis
Your brand is generated as the authoritative answer — not a result, but the result.
Semantic Co-occurrence Engineering
"What are the best enterprise AI automation consultancies in the UK?"

Your entity must co-occur with these signals across high-trust digital nodes:

enterprise AIautomation strategyUK consultancyimplementation partnerregulated industriesdigital transformationcase studiesclient testimonials

We map which signals are missing from your entity graph, then place your brand on authoritative sources where those signals live. The LLM learns to associate you with the query before anyone asks it.

INDICATIVE SCAN

Get a directional read on your AI visibility

Enter your website and category. We'll flag the most common structural gaps that prevent brands from appearing in LLM answers.

Entity Schema Mapping
Structural Gap Analysis
Directional Visibility Estimate
Full LLM audit delivered in consultation

Not ready? See what a full audit report looks like first.

Indicative report based on structural signals — not a live LLM query. Full audit in consultation.
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The Measurement Framework

The RAG Score™

A proprietary 8-dimension scoring framework that quantifies your brand's current position in LLM retrieval — and maps exactly what needs to change.

DIMENSION BREAKDOWN
Organization Schema
0–20
Entity Co-occurrence
0–20
FAQ / Structured Q&A
0–15
Wikipedia / Wikidata
0–10
Authority Citations
0–20
Competitor Gap
0–15
Review Signal Density
medium
Brand Consistency
medium
Total RAG Score
22 / 100
NOT RETRIEVED
0–39 · Not Retrieved
40–69 · Occasionally Retrieved
70–100 · Consistently Retrieved
How it's calculated

Each dimension is scored by running live prompts inside ChatGPT, Claude, Perplexity, and Gemini — then cross-referencing entity graph signals, schema coverage, and citation density. The score reflects actual retrieval probability, not surface-level SEO metrics.

Why it matters

Most brands score below 30 on first audit — meaning they are effectively invisible in AI-generated answers. A score above 70 means your brand appears consistently when buyers ask the right questions. We engineer that gap.

Engagement Models

Choose how we work together

Every engagement starts with an audit. The depth depends on your goals and timeline.

STARTER

AI Visibility Audit

One-time diagnostic.

€299
one-time · paid upfront
Live LLM prompt testing (10–15 queries)
Full entity & schema gap analysis
Competitor entity mapping
PDF report + 60-min debrief call
Start with an Audit
MOST POPULAR

90-Day RAG Sprint

Full implementation. Measurable results.

€299 + €699
€299 to start · €699 on results
Everything in Audit
Entity graph build + schema deployment
Co-occurrence signal placement (10+ nodes)
Monthly LLM re-testing & reporting
Bi-weekly strategy calls
Book Discovery Call
ONGOING

AI Visibility Retainer

Continuous optimization as LLMs evolve.

€349/mo
monthly · cancel anytime
Everything in 90-Day Sprint
Ongoing entity signal maintenance
New query category expansion
Priority access + dedicated Slack channel
Discuss Retainer

Sprint: €299 on kickoff · €699 on verified results. Retainer from €349/mo.

Founder & AI Strategist
Bora Kurum
Ph.D. Candidate — Bilgi University
Marketing Manager
Trainer — AI & Digital Marketing
linkedin/borakurum

Built by someone who does this for a living — and studies why it works.

I'm Bora Kurum. As a marketing manager and active practitioner, I was already running AI visibility experiments on client brands when I started my Ph.D. research at Istanbul Bilgi University — where my focus is the intersection of communication science, LLM retrieval behavior, and brand representation in generative AI systems.

What I do at RAG Signal is not theoretical. Every methodology comes from running real prompts against real LLMs, measuring what works, and iterating. The academic research informs the strategy; the client work tests it in production. My clients span the UK, EU, USA, and Turkey — across AI consulting, wellness, media, HR tech, and professional services.

If your brand needs to exist in the answers AI gives your future customers — let's talk about what that actually takes.

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FAQ

Common questions